Not many consumers will believe that a few click of their mouse has resulted in a great hit for popular retail outlet, JUMIA with the online retail store hitting 1.5 million visits on Friday last week for the famous Balck Friday sales. JUMIA’s website witnessed an increase tenfold in sales within 24 hours.
The “Black Friday” originated from the U.S. and from the phpomenon that takes place after the day of thanksgiving when retailers see a pike in sales. The day became the biggest shopping day of the year with retailers offering discounts and special deals. Now, “Black Friday” is a global movement and Africans search for the best deals and discounts they would otherwise not get on a regular day.
Known as Africa’s largest online shopping mall, JUMIA kicked off “Black Friday” offering special deals and discounts of up to 75 percent across its large assortment of products, including best selling electronic devices, home and living products, groceries, service deals, sport products and toys.
Within 24 hours, JUMIA reached an all-time peak in sales, seeing an extraordinary tenfold increase in orders compared to Black Friday 2013. Customers’ favorite deals, many of them sold out within a few hours, consisted of flatscreen TVs, digital cameras and ventilation systems. Over 50 percent of the visitors accessed the site through a mobile device via Android or iOS.
According to a statement, JUMIA’s top three items sold were: Innjoo i1s Black, Samsung UA 32 eh and Infinix Zero.
“Last year’s Black Friday was already a huge success and we always aim to offer our customers the best deals and prices. That’s why we have more than doubled the amount of items included this year, establishing JUMIA as the ultimate, one-stop destination for Black Friday shoppers,” says Jeremy Hodara, Co-CEO Africa Internet Group.
JUMIA is part of Africa Internet Group (AIG) (formerly Africa Internet Holding), a leading Internet group in Africa with 9 companies in 26 countries. AIG is owned by three global experts in e-commerce and African markets: MTN, Millicom (Tigo) and Rocket Internet. JUMIA operates in 10 markets.
Hodara adds, “this year, we experienced a massive increase in traffic in all countries. Black Friday and similar events help to educate the market and further underline the megatrend of online shopping in Africa.”
JUMIA is Africa’s leading online shopping destination ad it operates in Cameroon, Egypt, Ghana, Ivory Coast, Kenya, Morocco, Nigeria, Uganda, UK, and Tanzania. For more deals visit www.jumia.com.