KLM Royal Dutch Airlines creates Journeys of inspiration with #KLMTAKEMETOLONDON Campaign This Summer KLM Royal Dutch Airlines Nigeria is creating an opportunity for its followers on Facebook to visit a loved one in London without having to worry about the cost of their ticket because it will be given to them free!
The campaign tagged #KLMTAKEMETOLONDON is running from the 11th to the 15th of July 2016 while the grand finale will be taking place on the 16th of July 2016 in Lagos and London simultaneously.
To be part of the campaign, participants will need to like the KLM Facebook page “KLMNigeria” then tag a friend or family member living in London with a response expressing their wish, KLM will in turn search for these friends or family members in London, the first person to be found is the winner for the day. This exercise will run for 5 days, while on the 16th of July 2016, all the daily qualifiers will participate in the grand finale where the final winners will emerge.
“KLM’s first flight ever was to London in 1920, that’s 96 years ago, and 27 years later KLM started operations to Nigeria. Hence, we have been connecting Nigeria & London for quite some time. However, more important than the flights are the persons involved and the stories behind their journeys. What made someone take a flight on KLM from Lagos to London say 50 years ago? To visit a friend, celebrate a special occasion with family, a business opportunity… Are these reasons any different today?
“For us at KLM we are happy and grateful to have so many people allowing KLM to be part of their experiences, though it might be for just a few hours in the air, that’s where these stories start.
In today’s world especially with social media like Facebook, it is much easier to stay in touch than back in 1947. However, @KLM we believe nothing beats the real thing, hence what better way to bring these two together we thought!” Arthur Dieffenthaler, Commercial Director, Air France KLM Nigeria & Ghana.