Carolina Herrera GOOD GIRL has made its debut in Nigeria on Thursday. The fragrance is an audacious blend of dark and light elements for the woman who loves her good side and celebrates her bad side.
Inspired by the city of New York, like Lagos, the GOOD GIRL is bold, powerful and daring. In a town where everything is possible, GOOD GIRL empowers women to be their total self and to make the city their own.
With GOOD GIRL, Carolina Herrera makes its boldest, most provocative statement to date. For more than 30 years, the House of Herrera has created fashion and fragrances defined by the effortless elegance and sophistication that epitomizes New York style. Always relevant, Carolina Herrera’s new fragrance reflects the multidimensional attitudes of the modern woman, further expressed through the campaign hashtag, “IT’S SO GOOD TO BE BAD.”
For over four years, Carolina Herrera de Baez, Creative Director of the House of Herrera Fragrances, brought her extensive knowledge of the brand and fragrance development into the creation of GOOD GIRL. Every part of the fragrance is a reflection of the Herrera woman, best told through de Baez herself. The luminous bottle, a midnight blue ultra-high stiletto and gold-heel, includes a complex internal pressure system. Both fragrance and bottle express the sensual, confident, feminine and powerful nature of the woman who wears GOOD GIRL.
The bottle is designed after the stilettoes to show the girl power should never be underestimated. With the right shoes, a girl can conquer the world.
That was the inspiration for GOOD GIRL as it comes in a uniquely designed bottle in the shape of a stiletto. The beauty of Couture combined with a highly innovative savoir faire as only the House Of Herrera could achieve.
The ingredients were carefully selected to show good and the bad sides of the Good Girl. The fragrance is subtly a weapon of seduction for the woman who wears it. It reveals the Good Girl’s good side through the luminous facets of Tuberose and Jasmine Sambac while it indulges her bad side through the addictive notes of roasted Tonka beans and Cocoa.
Wearing GOOD GIRL fragrance means being noticed anywhere. “It’s not enough to turn heads— jaws must drop, glances transform into stares. When GOOD GIRL clicks her heels, she has the city at her feet. Her presence has a way of lingering over space and time. It flirts with the unconscious, becoming a memory impossible to shake,” the House Of Herrera says of the perfume on its website.
Modern, sensual and powerful, the perfume is inspired by Carolina Herrera’s unique vision of the modern woman who is audacious, sexy, elegant and enigmatic. Forever pushing and crossing the limits.
No wonder the campaign is stimulated by Herrera de Baez, embodied by Karlie Kloss and immortalized by Mario Testino, GOOD GIRL is showing the world what the power of femininity looks like, smells like, feels like… In this campaign, Testino brings a third dimension to the concept of duality by casting a light on the mystery of woman and putting her true self on display.
Amplifying the campaign and telling the final piece of the GOOD GIRL story so powerfully – and delightfully – is a short film that boldly expresses the GOOD GIRL experience. The film, to the soundtrack of Chris Isaak’s “Baby Did a Bad Bad Thing” opens to the skyline of New York City at dusk as Karlie Kloss dresses for a special night. In a long, black sequined, side-slit Carolina Herrera dress and the high stiletto, she struts the streets of New York, a woman with a mission, on her way to a very important date. With the energy of a movie superhero, she impacts everyone and everything she passes: cars collide, newspaper stands bursts, and men are mesmerized by her presence. Alluring, provocative, amusing and memorable, the film “GOOD GIRL” message #GOODTOBEBAD.
The new fragrance is available in 30 ml, 50 ml and 80 ml around the world. Launch dates varies pending on markets from August – September 2016 in Spain, Portugal, Middle East, Russia and EMAD countries and around October – November in Argentina, Brazil, Mexico, Chile, Peru and Panama countries. GOOD GIRL perfume is available in all Essenza Fragrance store nationwide.