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Da Viva To Introduce New Collection in 2017

Carol Arhere, communications officer, Da Viva with Steve Dutton, brand manager, Da Viva at the media briefing on Tuesday. IMAGE/TLR


The year 2017 will usher in new things for lovers of Da Viva, makers of exquisite African print, as the organisation is planning to introduce new fabrics to its collection.

This was made known on Tuesday by Steve Dutton, brand manager, Da Viva at a media conference held at Da Viva’s corporate head office, Marina, Lagos.

“We continue with our innovation of new designs from our studios in Nigeria, Ghana and UK and we are looking to expand our product range in 2017 to add to our Da Viva Ultimate, Expression, Collezione and Silk products. We are also working on developing the long standing collaboration between Swarovski Elements and Da Viva,” he said.

According to him, Da Viva plans to expand its brand to a wider audience in Africa and beyond as it is working on export development and e-marketing through 2017.

“We have recently completed renovation of our Da Viva shop in Onitsha which is part of our drive to focus on different regional tastes in terms of product, colour and design as part of our consumer-centric approach.”

In spite of the economic challenges, Dutton, said Da Viva will continue to expand its scope to capture new markets while still maintaining a strong hold on existing ones.

“Despite the challenges that we all face in the current economic environment we look to the future with confidence. We intend to increase our visibility through participation in Africa Fashion Week London in September and also partnering with Kinabuti in the Dare2Dream Grand Finale on September 11th. We are also sponsoring another major Fashion event in Nigeria organised by FADAN.”

He explained part of Da Viva’s vision is to build a portfolio of strong Nigerian fashion brands through a brand driven, consumer centric, design led and fashion minded approach to its business. “We aim to develop our vertically integrated business through a value network that takes us through the processing of Nigerian grown cotton through to the finished high fashion garments. In order to achieve this, we will look to nurture long-lasting relationships with all our partners and stakeholders in our business and through this to improve the livelihoods of people in our markets through the development of the fashion industry.”

Finally, part of the company’s strategy is to use technology to reposition itself and use the influence Africa fashion is having on the world fashion to penetrate new market.

“With developing internet connectivity we will see African cultures influencing and being influenced by inspirations from all over the world. In the context of these rapid societal and technological changes, Africa’s fashion industry has the huge potential to drive Africa’s future and also provide solutions to the challenges of youth unemployment through the diversification of local industry and by adding more value to locally produced commodities,” Dutton added.