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Bespoke Creativity Behind Rolls-Royce’s Performance In 2020

Bespoke creativity was behind Rolls-Royce’s performance in 2020.

The lockdown forced by the Covid19 pandemic inspired the engineers to creative new designs that met the luxury needs of clients. Almost every one of the motor cars created in 2020 was tailored by this Bespoke division, a notable achievement considering the backdrop of challenging and unforeseen headwinds.

At the onset of the pandemic, Rolls-Royce designers and clients alike found themselves confined to the safety of their homes.  The unique, highly personal relationships that our Bespoke Collective has with our clients did not change, however. This led to a change in source of inspiration from travel and its associated items of luxury grandeur, to rich and textural surroundings of the home, architecture and moments of stillness found in nature.

“The Bespoke Collective scaled new heights of greatness in 2020 – that they did so against the backdrop of numerous, unprecedented constraints and challenges makes their accomplishments even more impressive,” says Torsten Müller-Ötvös, Chief Executive, Rolls-Royce Motor Cars. “Never before have we seen such levels of Bespoke detailing in each commission, demonstrating that Rolls-Royce clients around the world have sought solace in creativity – commissioning introspective items of luxury that will stand the test of time to become lasting and poignant legacies.

I am proud to say that at a time when our industry is beset with widespread cutbacks, we have worked hard to safeguard every job. Protecting the artistry of our talented associates demonstrates a conscientious approach to craft; one that protects the precious skills found at Rolls-Royce and preserves them for the future.”

Rolls-Royce Sportive Collection
Rolls-Royce Sportive Collection

Some of the new automobiles created in 2020 include the ‘Dusk in Tokyo Collection’, comprising Phantom, Wraith, Dawn and Cullinan, celebrates Japan’s capital city. A complex, multi-faceted white paint, eponymously named ‘Dusk in Tokyo’, characterises the coastal metropolis’ high-rise glass and concrete buildings bathed in the warm light of early dusk. Containing aluminium and mica flakes, the refractive paint creates subtle tones in low light.