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dstore: Reimagining Luxury Fashion in Egypt


dstore: Reimagining Luxury Fashion in Egypt 
Choosing and buying luxury fashion items is a process that should be enjoyable and satisfying from the very first moment. Relatively recently, the luxury fashion scene in Egypt offered few options to connoisseurs of the world’s premium clothing brands.

 Today, residents and visitors can experience a comprehensive luxury experience in modern shopping malls and specialized retail stores. One of the pioneers and leaders in this industry is dstore, a concept store that has transformed the fashion world in Egypt and won the Luxury Lifestyle Awards in the category of Best Luxury Fashion Department Store in Egypt. 

dstore is a luxury multi-brand fashion store, the emergence of which was an important milestone in the development of the fashion industry in Egypt. The store was established by Nile Projects and marked Ready-to-Wear fashion as one of the main development areas of this company. The history of Nile Projects started in 1972 when Ossama El-Naggar opened a small family business. Today, half a century later, the company is one of the largest companies in the country in various industries, including automotive, real estate, and the fashion industry. Having introduced many luxury brands to the Egyptian public, including Ferragamo and Burberry, Nile Projects has become one of the leaders in shaping the country’s luxury fashion scene. 


Nile Projects responded on time to the growing awareness of Egyptian consumers and the demand for trendsetting designers and fashion houses. It started by introducing the world’s leading brands one by one, and the launch of the first dstore was one of the main and most significant steps in this direction. This multi-luxury brand concept store has become more than just a place where customers have access to products from famous fashion brands from all over the world. dstore is a space that offered a new level of luxury shopping and lifestyle experience. 


The first dstore opened in City Stars Mall, and it was a luxury store in which every aspect was in keeping with the high status of the brands represented and satisfying the needs of the most demanding customers. The exclusive location, exquisite design, impeccable service, extensive brand selection designed for fashionable men and women of all ages and styles provided an enhanced experience previously unavailable to residents and visitors to Egypt. 


Today, dstore has five stores in Cairo – Cairo Festival City, Citystars, Mall of Arabia, First Mall – Four Seasons, Mohandeseen; one store in Alexandria – Designia Mall, and two North Coast Resort stores – Marassi and Diplo 3. 

Each of these stores meets the highest standards of quality service, offering visitors a personalized approach and comprehensive assistance in choosing items. In 2016, a summer edition of dstore was opened with a corresponding range of products and interior design. But it is still a luxury store offering an upscale shopping experience to every customer. 

In the course of the research, Luxury Lifestyle Awards experts praised dstore’scomprehensive approach but especially noted the wide range of outstanding premium brands whose products the store’s customers have access to. The store offers menswear, womenswear, kidswear, footwear, and accessories from Burberry, Salvatore Ferragamo, Polo Ralph Lauren, MISSONI, MSGM, Philipp Plein, N2, Kenzo, Roberto Cavalli Sport, Hackett, Calvin Klein, Weill, Corneliani, to name a few.