H.R. Owen Bugatti, UK’s luxury motor dealer group, opens Ettore’s Espresso Bar, the most exclusive coffee spot in London. As the first Bugatti dealership anywhere in the world to have its own espresso bar, H.R. Owen Bugatti, which normally operates by invitation-only, has opened its doors to the public for the first time.
Based at the French luxury marque’s London showroom in Bruton Street, Mayfair, Ettore’s Espresso Bar has been aptly named after the founder and patron of Bugatti, Ettore Bugatti. Ettore was a man who opted for only the very best in everything he did, not just for his ingenious cars, but also for bicycle frames, razors and locks – if he didn’t find a product that fit his standards, he would design his own. Ettore’s Espresso Bar is designed in his image, with a top-end Italian espresso machine – a nod to Ettore’s Italian birthplace – and a trained barista to serve up luxurious coffees to passers-by. With the backdrop of an example of one of Bugatti’s latest range of hyper sports cars and a showroom filled with beautifully crafted Bugatti Home Collection furniture, it’s one of the most extraordinary coffee spots in London.
The staples of Cappuccino, Espresso, Latte, Americano, Flat White and Macchiato are all available but the pièce de résistance is The Ettore Shot, an Espresso served in a Bugatti Carbon Fibre Espresso cup. Clients who purchase The Ettore Shot, priced at £50, will be allowed full access to the lounge of the London showroom and see the Bugatti – on static display – up close, as well as being able to learn more about the French luxury brand through the brand ambassadors based there.
The lounge is furnished with specially designed Bugatti armchairs, which are made using the finest leather and blue-tinted carbon fibre – the same high-spec materials that feature in Bugatti’s cars. Alongside the present and future, the showroom lounge also reflects Bugatti’s history and heritage, through a selection of art installations and sculptures that celebrate the brand beyond the cars. H.R. Owen Bugatti is more than just a car showroom; it is designed to convey a shared passion for the Bugatti brand and everything it stands for
In addition to Ettore’s Espresso Bar, visitors to the showroom can explore a wide variety of Bugatti merchandise options, from baseball caps and pens, to VIITA for Bugatti smart watches.