Porsche Named Most Valuable Luxury Brand Valued at US$33.7 Billion

Porsche retains the favourable position as the most valuable luxury brand in the world, valued at US$33.7 billion.

Although Porsche is value down 2% to US$33.7 billion, it has parked itself in the top spot as the world’s most valuable luxury brand for another year, according to Brand Finance,  the world’s leading brand valuation consultancy. Porsche’s leadership of the luxury segment is good news for the brand which has just been spun-off by its brand owner, the Volkswagen Group, in an initial public offering on the Frankfurt Stock Exchange.

Every year, leading brand valuation consultancy Brand Finance puts 5,000 of the world’s biggest brands to the test, and publishes around 100 reports, ranking brands across all sectors and countries.

“Porsche’s new stock exchange listing demonstrates the value of a brand in a very visceral way,” explained Alex Haigh, Brand Finance Director, “very much like the spin-off of Ferrari lead by Sergio Marchionne years ago. It made great sense to extract value hidden within the Volkswagen group, especially when you have an iconic luxury brand like Porsche which is so valuable.”