In a few years of setting up her fashion label, named Jessica Simpson. She has been steadily building a profitable fashion line of her own. In a report by New York magazine, Simpson made sales of $750 million in 2013 for her wide array of fashion goods, which includes shoes, dresses, denim, fragrances, shoes, bags and coats.
She has separates line and a full ready-to-wear collection, which reports say she plans to offer this year. The value of her label is expected to grow past the $1 billion mark. It is not a surprise she was dubbed “fashion’s billion dollar baby” by American fashion publication, ‘Women’s Wear Daily’ last year December. With this market value, Simpson is already playing in the league of big brands like Michael Kors that, according to a report by Forbes, reported “$917.5 million in revenue for its fourth fiscal quarter of 2014, up 53.6 percent over the prior-year period and easily beating the Street consensus of $822.7 million. Net income came in at $161 million, up from $101 million during the same time in 2013 and resulting in earnings of 78 cents per share, up 56 percent from the 50 cents per share reported for the year-ago quarter and a figure that comes in well above the 68-cent per-share analyst consensus.”
“I never thought I’d be some fashion mogul!” Simpson tells the New York magazine. “We try not to set trends, but you need your trending pieces in every delivery. But those go fast: What you really need is your basics for every type of person. When it comes to other celebrity brands, I think a lot of people do a great job, but it can’t be all about them. Everybody doesn’t want to just look like the celebrity, because they can’t. They just want one element of that style.”
Perhaps the secret behind the success of her label is the fact that her lines are pretty affordable. For instance, Simpson’s soon to be launched contemporary sportswear line is expected to have a price range of $39 to $129.
“A girl could go to the shopping mall with her mother and she’d have a great new outfit and still have some money left for lunch at McDonald’s,” her business manager David Levin tells New York Magazine of the idea behind her collection. “She can look like Jessica Simpson, smell like Jessica Simpson, and she can afford it.”
Born on July 10, 1980, Simpson rose to fame with the release of her debut single, “I Wanna Love You Forever”. Then, the single was top five of the American Billboard Hot 100 chart. Also, her debut album titled ‘Sweet Kisses’ was 2x Platinum in the United States, and sold over four million copies worldwide.