L-R: Adesua Oyenokwe, publisher, Today’s Woman, Folake Coker, CEO, Tiffany Amber, Dr Phil Osagie, CEO, JSP Communications with Jeanne du Plessis, P&G communications manager, sub-Saharan Africa
Procter and Gamble, manufacturer of Ariel Automatic washing powder, has announced its unique partnership with famous designer Folake Coker, Tiffany Amber, for its latest promo, ‘Perfect Match’.
The announcement was made at the formal launch of Ariel Automatic powder a new product reputed to be a brilliant stain removal in one wash with automatic washing machines.
Ariel has decades of experience in the research and development of washing machine detergents and the new product is recommended by LG, the number one washing machine manufacturer in Nigeria. Ariel Automatic has been specifically formulated for automatic washing machines, with 2X more stain-fighting ingredients than traditional hand wash detergent.
Partnering with Tiffany Amber, Ariel Automatic unveiled an exclusive, cutting-edge washable line under her Tiffany Amber label, inspired by Ariel and the Perfect Match concept.
“I am proud to be associated with a global, leading brand that is also conscious of trends in African fashion. My designs have always reflected an eclectic mix of European and African influences, and with this line, these are combined in an expression of ‘the perfect match.’ Thanks to Ariel, I can also be confident that these garments will stay beautiful for longer, even as they are washed and cared for at home,” said Folarin-Coker.
Also, Ariel has partnered with the Vlisco Group’s Woodin brand to understand trends in African fabrics and thereby deliver cleaning that also protects and enhances the continent’s unique style.
“The Woodin brand is inspired by African culture and it is constantly evolving to define a new African fashion identity. We are excited to partner with Ariel to deliver our fans a cleaning solution that can keep their treasured Vlisco fabrics beautiful,” said Adaeze Alilonu, marketing manager, Vlisco Fabrics.
Speaking at the event, P&G Nigeria Commercial and Brand Director, Ehinomen Enekabor, said that: “Ariel believes that innovation starts with the consumer. We gain insights into people’s everyday lives, so that we can combine ‘what’s needed’ with ‘what’s possible’, through the latest technology and innovation. With more and more Nigerians investing in automatic washing machines, it is important that Ariel is able to offer them a world-class product, specifically designed for this purpose.”
She added that: “Ariel’s partnership with Ms Coker and with Vlisco Fabrics enables us to stay abreast of current industry trends in textile and fabric innovation, where imagination and technology combine to produce exciting new fashions. This further strengthens our ability to deliver Nigerians a product that will be the ‘perfect match’ for their style.”
Ariel Automatic allows you to achieve highest standard of clean in one wash
Ariel research and development manager, Patience N’Kamba Makenga wowed the audience with live demonstrations of Ariel Automatic’s performance, not only its superior cleaning and stain-removal, but also how it helps to protect and enhance fabrics.
“Ariel’s 3-Step Fibre Science works deep down at a fibre level to clean, protect and enhance the sensorial qualities of clothes (the look, feel and scent). Ariel Automatic allows you to achieve the highest standard of clean in one wash, while protecting your clothes and providing freshness throughout the day,” she said.
Explaining the importance of using the correct detergent she added that: “Regular hand wash detergent is less effective in machines because it produces too much foam, which may delay the washing cycle, reduce cleaning effectiveness and prevent proper rinsing. Ariel Automatic is the perfect match for your washing machine to deliver brilliant cleaning results.”