American actor, Jeremy Renner
Rémy Martin Cognac has announced the launch of its new global campaign that recognises and celebrates individual’s multi-talents.
The campaign tagline, ‘One Life/Live Them’, which assumes its grammatical accident, identifies that today’s consumers are not defined by one talent or skill, but are multi-faceted and should be applauded for their many passions.
Rémy Martin’s One Life/Live Them campaign encourages consumers to explore and celebrate all their talents. It is a call to live richer, larger lives, to expand the horizon and seize all the wonderful opportunities that life can offer, beyond the one-dimensional paths that former generations could have embraced.
To embody this brand philosophy and lifestyle, Rémy Martin is partnering with talented multifaceted Nigerian personalities: the Nigerian foremost DJ Jimmy Jatt, the multitalented Folarin “Falz” Falana, popularly known as Falz the Bahdguy, Serial Entrepreneur Noble Igwe, inclusive American actor Jeremy Renner.