Dolce&Gabbana Group will make its debut at Baselworld 2020 as an exhibitor in the prestigious Hall 1.0. By participating in the show, the Italian designers Domenico Dolce and Stefano Gabbana continue to communicate their passion for craftsmanship in the watch and jewellery industry.
Michel Loris-Melikoff, Managing Director of Baselworld said: “We are delighted to welcome Dolce&Gabbana to Baselworld and to start working together. We are embarking on a creative process that will allow Dolce&Gabbana to express not only its uniqueness to the 80,000 expected visitors, but also to benefit from the program we are putting in place to keep the international community alive throughout the year, digitally and physically. Because this is precisely our vision of a platform of experiences: enabling brands to be unique in their presentation to their various audiences while benefiting from the networks and powerful audience of Baselworld.”
“We tiptoed into the watch and jewellery industry knowing it wouldn’t be easy,” says Domenico Dolce. “The work of researching was long and hard, but it was worth it. It is a very fascinating world in which we have brought our values: the love for craftsmanship, the art of handmade, the attention to detail and the scrupulous choice of materials.”
Stefano Gabbana: “This world represents an exciting challenge. Every goal we’ve achieved has taught us that there’s always more to learn, that nothing is impossible when it’s passion that drives everything. Today, we are happy to take part in this important international event.”
It is the first time that the Italian Group and its international management will be present at the fair with the new jewellery and watch proposals, resulting from years of research and technical development, and with the unique creations from the Alta Gioielleria and Alta Orologeria Collections. Dolce&Gabbana has already participated in Baselworld in the past, but through a licensed partner for the watch and jewellery collections created for a young audience.
Synonymous with Italian savoire faire and Sicilian tradition, creativity, audacity, allure, hand-made ornaments, fine engravings and chisels, original inlays, extravagant settings, a singular vision of time through limited series and unique pieces, an atypical reinterpretation of the codes of elegance while cultivating traditional know-how, Dolce&Gabbana presents High Jewellery and High Watchmaking creations whose inspiration is drawn from innovation combined with the many references of the Mediterranean heritage of its origins and the engineering accuracy of Swiss mechanisms, as with its own proprietary movement entirely assembled by hand by the master watchmakers of Geneva.
Alfonso Dolce, CEO of Dolce&Gabbana said: “Baselworld will be an accelerator for our business. Michel Loris-Melikoff and his team were able to listen to our needs by proposing an innovative concept that corresponds to our ambitious development strategy. We are very pleased to join the world’s largest trade show and the largest, broad and unique global community platform, and we will be exploiting every opportunity to take advantage of it.”