Rolls-Royce launches Whispers, a private social network, shopping experience app for owners.
Whispers is a carefully curated digital world that enables its affluent patrons across the globe, network, curate their own shopping experince digitally.
In a press statement, Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars, said the App, Whispers is an innovative, digital House of Rolls-Royce, conceived and deployed over two years ago.
“Whispers is completely unique. It is a digital gateway to a fascinating world beyond, where the exceptional and the extraordinary come together and are tailored to meet the demands and tastes of our eclectic and highly valued community of clients. Whispers offers transformative experiences, rare and desirable products, whimsical treasures and exclusive Rolls-Royce previews that are curated by Rolls-Royce and delivered directly to the fingertips of our global community,” he said.
Globally, most Rolls-Royce patrons are a unique subset of society, who are entrepreneurs, visionaries, heads of state, royalty, founders and the brightest stars of the entertainment industry. These clients are global denizens, connoisseurs, patrons of the arts, philanthropists, collectors of fine and exquisite items; individuals untethered by common constraints such as time and money. It is for this reason, the car marque offers ultimate digital comfort for its affluent clients.
Through Whispers, Rolls-Royce offers, to the delight of its clients, access to an amazing and sometimes whimsical collection of luxury offerings, transformative experiences, that is exclusive.
Rolls-Royce previews, inspiring articles and thought pieces, undiscovered destinations and perhaps most importantly, the ability to securely contact and privately commune with some of the world’s greatest minds.
In addition, Roll-Royce’s clients have complete confidence in the brand’s ability to delight and inspire them. However, due to their highly mobile international lifestyles, they have been seeking a means to have more regular personal involvement with the marque – more experiences, more access, and more immersion in the luxury world open to Rolls-Royce as the world’s leading luxury brand.
Of course, these individuals have existing access to concierge services, personal shoppers and consultants to support various aspects of their lives, but they wanted something different from Rolls-Royce – something above and beyond.
This rarefied group of individuals wanted Rolls-Royce to facilitate a coming together of the extraordinary people who make up the marque’s worldwide client fraternity. Like-minded individuals, they sought to unlock the inimitable treasures that abound within the global Rolls-Royce community and wanted to share their interests, their tastes, their products and collections and their thinking amongst each other.
This is Whispers. A digital House of Rolls-Royce, Whispersacts as an entrepôt to a world that Rolls-Royce intimately and uniquely understands – a digital gateway to a curated world of luxury.
Over two years ago, under a cloak of secrecy, Whispers was launched to a select group of globally distributed clients. A test-phase followed and after garnering a positive response, Rolls-Royce continued to evolve and adapt Whispersin close collaboration with its users. Today, Whispersis fully deployed in the United Kingdom, Europe, the Middle East and the United States, with large numbers of Rolls-Royce clients already enjoying the benefits of belonging to this exclusive group of exceptional achievers.
Membership is limited to owners of a new Rolls-Royce motor car. indeed, the most exclusive members’ club in the world.
Whispers offers patrons the opportunity to liaise securely with fellow Rolls-Royce patrons, the Chief Executive and members of the Board of Rolls-Royce, to share ideas and networks, business opportunities and social contacts that fortify and inspire those who change the world.