Seek me, feel me, says the all-new Rolls Royce Ghost unveiled virtually to the world on Tuesday.
The new Ghost is a response to the demand of the car marque’s clientele for a business-like yet posh car. Over its ten-year lifespan, which began in 2009, Ghost has become the most successful model in the marque’s116-year history.
Without intruding on new Ghost’s interior suite, its overall length has grown by 89mm, compared to the first Goodwood Ghost, to 5546mm, and its overall width has grown by 30mm to 1978mm. There are significant changes to the double-skinned bulkhead and floor structure packaging.
“Today we set new standards in customercentricity by creating a completely new motor car for a unique group of Rolls-Royce’s clients. These business leaders and entrepreneurs demand more of their Ghost than ever. They require a new type of super-luxury saloon that is dynamic, serenely comfortable and perfect in its minimalism. Ghost is this product,” says Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars.
Further capitalising on the marque’s aluminium expertise, the metal superstructure of new Ghost is 100% made of the material. The car’s outer body is rendered as one clean, expansive piece, flowing seamlessly from the A-pillar, over the roof and backwards tot here ar of the car.
A bespoke Ghost engine map was created to ensure ample performance for this dynamic motorcar, delivering 563bhp/420kW and 850Nm/627lbft of torque to the all-wheel steer,all-wheel drivetrain.
Wood sets for new Ghost are available in an open pore finish, bravely showcasing materials in their naked form. Indeed, two new finishes have been developed specifically for the motorcar.