Rolls-Royce Motor Records 49% Sales Increase in 2021, Demand for Ghost, Cullinan Soars
Rolls-Royce Motor Cars records up to 49% increase in sales in 2021, the highest in the marque’s 117-year history. This was made known on Monday by Torsten Müller-Ötvös, Chief Executive Officer, the CEO, Rolls-Royce Motor Cars at an exclusive global media conference which The Luxury Reporter attended.
There is a unique record set in most sales regions, including Greater China, the Americas, and Asia-Pacific, and in multiple countries across the world.
“2021 was a phenomenal year for Rolls-Royce Motor Cars, explained Müller-Ötvös. We delivered more cars than at any time in the marque’s 117-year history with unprecedented demand for all products in every global market. Our extremely strong product portfolio, an exceptional bespoke offering, together with the first full year of availability of Ghost, the launch of Black Badge Ghost in October, and the continuing record demand for Bespoke personalisation, have contributed meaningfully to our extremely strong performance. This is hugely encouraging as we prepare for the historic launch of Spectre, our first all-electric car. Building on this year’s success, we will continue to evolve as a true luxury brand, beyond the realms of automotive manufacturing.”
In 2021, there was high demand for all models, particularly Ghost and Cullinan as orders extend into the third quarter of 2022 meaning bespoke commissions record new levels. Rolls-Royce Motor Cars delivered 5,586 motor cars to clients around the world.
Bespoke commissions remain at record levels, with magnificent individual examples including the spectacular Phantom Oribe co-created with Hermès, alongside the Phantom Tempus, and Black Badge Wraith and Black Badge Dawn Landspeed Collection cars. The company signalled its commitment to leading a new contemporary coachbuilding movement with Rolls‑Royce Coachbuild becoming a permanent fixture in its future portfolio, and with it the unveiling of its latest coachbuilt masterpiece, Boat Tail.
Also, Müller-Ötvös announced its first all-electric car, Spectre, in 2021. The extraordinary undertaking of bringing Spectre to market by the fourth quarter of 2023 has now begun, and the most punishing testing protocol ever conceived for a Rolls‑Royce is underway. This 2.5‑million-kilometre journey, which extends to all four corners of the world, will simulate more than 400 years of use for a Rolls‑Royce.
While preparations are made for the marque’s all-electric future, Rolls-Royce continues to meet the surge in demand for its current portfolio through a flexible manufacturing process and the dedication of the over 2,000 people who work at the Home of Rolls-Royce in Goodwood, West Sussex, and around the world. The Rolls-Royce factory at Goodwood is currently running at near-maximum capacity, on a two-shift pattern to fulfil orders from clients around the world.