Rolls-Royce Redesigns Spirit of Ecstasy To Reflect All-electric Future
Rolls-Royce has reimagined its iconic Spirit of Ecstasy figurine to grace the bonnet of its new all-electric motor car, Spectre, 111 years to the day the Spirit of Ecstasy was first registered as intellectual property of Rolls-Royce on 6th February 1911.
The figurine has been remodelled with a lower, more dynamic stance that brings her much closer to the drawings made by her original creator, the illustrator, and sculptor Charles Sykes, in the early years of the 20th century. It also sees her physical form represent The Expression, a visual device that forms part of the marque’s new visual language.
“The Spirit of Ecstasy is the most famous and desirable automotive mascot in the world,” explains Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars. “More than just a symbol, she is the embodiment of our brand and a constant source of inspiration and pride for the marque and its clients. Like our brand, she has always moved with the times while staying true to her nature and character. In her new form, she is more streamlined and graceful than ever before – the perfect emblem for the most aerodynamic Rolls-Royce ever created, and for gracing the prow of our bold electric future.”
The new Spirit of Ecstasy stands 82.73mm tall, compared to her predecessor’s 100.01mm. Her robes, which flow behind her in the slipstream – often but erroneously characterised as ‘wings’ – have been subtly reshaped to make them more aerodynamic and realistic.
The most visible change is her stance. Previously, she has stood with her feet together, legs straight and tilting at the waist. Now, braced for the wind, one leg forward, body tucked low, her eyes focused eagerly ahead. These changes have both practical and stylistic benefits, contributing to Spectre’s remarkable aerodynamic properties. The earliest Spectre prototypes have a drag coefficient (cd) of just 0.26, making it the most aerodynamic Rolls-Royce ever created. The figure is expected to improve during the product’s exhaustive testing protocols undertaken in 2022.
This new expression captures the essence of Charles Sykes’ original drawings, but rather than simply being ‘redrawn’ or ‘redesigned’, her new shape has been digitally sculpted by a computer modeller working at the Home of Rolls-Royce, who has a passion for life drawing and sculpture. Their experience in this field was invaluable in developing the figurine’s elegant lifelike facial features as well as her expression, which deftly combines focus and serenity. The designers also consulted stylists at Goodwood for their perspective on her hair, clothes, posture, and expression, adding an authentically contemporary aura to her dynamism and commanding presence.