Coscharis Group, on Thursday, June 23, unveiled the latest addition to the luxury SUV family, the Range Rover Autobiography. Welcoming guests to the media unveil held at its Lagos assembly plant in Lagos, Coscharis Group’s general manager, marketing and corporate communications, Abiona Babarinde, noted that the all-new Range Rover is the latest and one of the most desirable ever created by Land Rover.
According to him, although the new Range Rover has been premiered globally, this is a first in the Nigerian market and it is a chance to remind existing and prospective customers of the availability of the vehicle in the Coscharis dealership.
L-R: Joseph Gwetsuro, Service Manager, Jaguar Land Rover, Coscharis Motors Plc; Ezekiel Ugwu, Sales Manager, Jaguar Land Rover, Coscharis Motors Plc; Abiona Babarinde, General Manager, Marketing & Corporate Communications, Coscharis Group and Cletus Aregbeshola, Marketing Manager, Jaguar Land Rover, Coscharis Motors Plc during the recent media reveal of the all new Range Rover at the Coscharis Dealership in Lagos
Speaking, Babarinde noted what makes the new Range Rover a distinctive luxury SUV is that it can take users comfortably in an off-road terrain, a feat which was showcased to the media that experienced the SUV while driving through different terrains within Coscharis assembly plant.
“That speaks volumes, that tells you that for our discerning customers, and potential new Range Rover owners, this speaks to the fact that this Range Rover is not just a luxury vehicle but a vehicle that is suitable and resonates perfectly with our tough terrain. You will agree with me that we have tough terrains in this part of the world and that is what this new range rover has combined; luxury and also the toughness.
“Like we always say in Range Rover, this will take you beyond your imagination. There is no better way to introduce a vehicle like this than at this point in the year when we are looking at the rainy season. So this is luxury, this is power and this is technology that comes with the fifth generation of the Range Rover,” Babarinde said.
He further stated that building on 50 years of innovation, the new Range Rover leads by example.