Louis Vuitton Named 2nd Most Valuable Luxury Brand At US$23.4 Billion

Louis Vuitton Named 2nd Most Valuable Luxury Brand At US$23.4 Billion

Louis Vuitton, with brand value up 58% to US$23.4 billion, has benefited from increased spending on luxury products during the pandemic period as pandemic restrictions restricted spending on travel and services. As a result, Louis Vuitton was one of many high-end luxury product brands to benefit from increased demand for their products.

Louis Vuitton is now seeking to manage its brand through strong online marketing and celebrity influencer campaigns aimed at attracting new client bases, while maintaining a brand heritage steeped in a rich history.

Elsewhere, Spanish luxury retailer Loewe (brand value up 7% is facing similar challenges as it seeks to communicate with customers on both online and offline channels.