The Lagos Ikeja City Mall was a beehive of activities on a sweltering afternoon in February. It was the unveiling of a new brand ambasador for Swarovski Nigeria. Joining the growing cult of influencers, notably referred to as the “Sparkle Queens” is Erica Nlewedim as she takes her place amongst SW Nigeria’s diverse and influential […]
Expectedly, China has been fueling growth for European luxury brands as the sector hopes for a quick rebound post covid 19 pandemic. This can be traced to the rise in the stocks of European luxury brands like LVMH, Hermès, and Kering during the global pandemic. The records high in stocks by these brands have called […]