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Category: Cars
Land Rover Celebrates 50 Years of Range Rover
June 29, 2020
Land Rover celebrates 50 years of the Range Rover by creating a giant piece of sub-zero art at its cold weather test facility in Arjeplog, close to the Arctic circle in Sweden. The 260m-wide artwork filled the centre of the steering pad at the test track where all future Land Rover models are put through […]
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‘Virtual Engagement Will Drive Luxury Automobile Post-covid19’ —Abiona Babarinde
June 17, 2020
ADEDOYIN JOHNSON Virtual engagement will drive luxury automobile post-covid19, Abiona Babarinde, Group General Manager, Marketing and Corporate Communications, Coscharis Group, told The Luxury Reporter Magazine during an exclusive Instagram Live interview on Friday. He explained that the outbreak of the pandemic is forcing the luxury automobile industry to rethink its marketing strategy. “From inception, 99 […]
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