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Category: WHEELS
‘Virtual Engagement Will Drive Luxury Automobile Post-covid19’ —Abiona Babarinde
June 17, 2020
ADEDOYIN JOHNSON Virtual engagement will drive luxury automobile post-covid19, Abiona Babarinde, Group General Manager, Marketing and Corporate Communications, Coscharis Group, told The Luxury Reporter Magazine during an exclusive Instagram Live interview on Friday. He explained that the outbreak of the pandemic is forcing the luxury automobile industry to rethink its marketing strategy. “From inception, 99 […]
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Rolls-Royce Motor Cars Celebrates 116th Anniversary
May 20, 2020
Rolls-Royce Motor Cars Celebrates 116thAnniversary on Wednesday. It was on this day in 1904 that The Hon Charles Rolls first met Henry Royce at the Midland Hotel, Manchester – an encounter after which the motor car, and the world of luxury, would never be the same again. It is with a fitting sense of historical […]
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