The Lagos Ikeja City Mall was a beehive of activities on a sweltering afternoon in February. It was the unveiling of a new brand ambasador for Swarovski Nigeria. Joining the growing cult of influencers, notably referred to as the “Sparkle Queens” is Erica Nlewedim as she takes her place amongst SW Nigeria’s diverse and influential […]
It is a sparkling one year anniversary for Swarovski as it celebrates one year of doing business in Nigeria. The world-renowned Austrian producer of precision-cut crystals, genuine gemstones, and created stones, is building a lasting legacy in Nigeria. Launched in September 2019, and situated in the commercial hub of Ikeja, Lagos, their first mono-brand store […]