When Judith Warelagha walked into a branch of Access Bank shortly before the last Valentine’s Day, she never knew she was in for a surprise. She was treated to a beautifully decorated Valentine’s cake.

Warelagha describes the cake as the most wonderful gift she ever gotten from any financial institution.

“Access bank has proven beyond reasonable doubt that they are a responsive institution that is sensitive to happenings around the society,” she says with a smile. “I never dreamt of getting a cake from any other person apart from my fiancée who I was told nominated me, but Access Bank has truly surprised me.”

This is one of the steps Access Bank Plc has been taken to display its affection for its teeming customers during the Valentine’s Day celebration. In line with the bank’s aspiration to build a long-standing relationship with its customers, it introduced a campaign where several customers were given Valentine’s Day gifts.

Amaechi Okobi, head of Strategic Brand Management, Access Bank Plc, says the campaign tagged #LoveAll250 is aimed at celebrating unity in diversity. According to him, the essence of the campaign is to break down language and cultural barriers through the promotion of love, peace and unity considering the fact that there are over 250 languages in Nigeria.

Speaking further on the campaign, Okobi says #LoveAll250 which ran for two weeks from February 2 – 15 was aimed at celebrating Nigeria’s unity in diversity.

According to him, the campaign entailed the bank’s fans on social media winning gifts on behalf of their nominees. The social media fans were asked to express love in their own ways by posting pictures that speak love. They were also required to nominate a special person who should get gifts from the bank.

“These nominees were 250 in number and they got cakes from the bank free of charge on Valentine’s Day”, he explains.

Another customer of the bank, Sule Ahmed, expresses his gratitude to Access bank for making for making his Valentine’s Day a memorable one. “My family and I were ecstatic upon receiving the cake,” he says. “It was a total surprise. My lovely wife nominated me to get the cake, and I love and cherish her for it.”